The second Amazon Fresh store in the UK has opened up in Wembley.
The new Amazon Fresh store in Wembley Park has opened today (March 16) and will allow customers to shop without the need to queue at a till.
Shoppers at Amazon’s futuristic “contactless” stores will be able to pick up items and walk out of the store without the need for a till.
Customers will scan a QR code on their way into the store, with cameras and technology identifying the items shoppers take from the shelves.
They will then be charged for the items via an Amazon app on their mobile phone, meaning shoppers can just walk out with their desired items and they will be automatically billed as they leave.
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The store at Wembley Park will also offer a wide selection of new private food brands by Amazon.
It can be found at the Wembley Park Boulvard, opposite the Hilton hotel.
The first store in the UK opened up in front of the Ealing Broadway Shopping Centre earlier this month (March 4) and more is expected to rollout soon.
Matt Birch, director of Amazon Fresh stores UK said: “Since opening our first Amazon Fresh store in Ealing, we’ve heard from our customers how much they enjoy the tasty food from our new ‘by Amazon’ range and the effortless shopping experience.”
He added: “The (Wembley Park) store features our Just Walk Out technology, which enables customers to take what they want and just walk out, making shopping for essential grocery items even more convenient.”
The address for the new store is: Unit 3 Wembley Park Blvd, Wembley, London HA9 0HP.
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